online and retail growth for innovative brands

Europe's Leading Sales Agency

online and retail growth for innovative brands

unlock emea by numbers



A team of 10 based in the UK, who extensively travel across the region to meet with customers

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We have helped more than 50 brands to scale in the EMEA region, through retail and distribution

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Collective experience of over 100 years. Our people are from the worlds of retail, distribution & brands

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Over 250 customers, including retail and distribution. We tailor the best partners based on your requirements

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We have created incremental revenue in excess of $250m for our brands. A number which continues to grow

Unlock EMEA is a sales partner to some of the world’s most innovative brands. Our team has a proven track record of supporting early stage companies to scale fast.

what you should know

EMEA is decentralised and fragmented, with many currencies, languages and nuances. We recommend bite sized chunks and a priority list

Correct partner selection is critical. A great partner will operate with integrity and support your growth for years. Making a poor selection can be very costly

European laws are different to any other region, primarily due to free trade legislation. Take some time to understand this and ensure compliance

A narrow and deep strategy will always provide a better foundation for long term growth. It is much better to start at the top and build down

a stairway to success



We consult with you to make sure your brand has all the tools to succeed in retail both online and offline Let’s get on a call and go through our checklist


what's the plan?

Let’s take some time to establish your goals and aspirations for each market, deciding which steps we need to take and in what order


business development

Now it’s time for the hard work to begin, sit back as we put the strategy into effect and leverage our network of distribution/retail partners


sky's the limit

World class account management means that our team will be in regular contact with the partners we find for your brand, driving sales


own the category

With consistency, a winning online presence and the right physical retail placements, your brand can become the ‘go-to’ that will nudge out the competition

our retail & online partners

Ready to Launch Your Brand in EMEA?

what our clients say

meet the team

Warren Hudson


Paul McCafferty

Managing Director

Charles Kennard

Commercial Director

Rob Sparrow

Director of E-commerce

Ruhel Uddin

Business Development Manager

Daniel Pountney

Business Development Manager

Jen Dalton

Business Development Manager

Sam Payton-Smith

Online Sales & Marketing Coordinator

Niamh McCafferty

Online Sales & Marketing Administrator

Jenny Hudson

Office Manager