Europe's leading sales agency. driving growth online and in retail stores.

Supported 50+ brands to scale in EMEA, both on Amazon and in premium retail

Our team is a collection of vastly experienced experts with a deep understanding of what it takes to succeed. Our 'service pillars' are broadly defined in to 4 categories and designed to help our partners better understand the journey to success.


Before entering a new market it is critical that you are prepared. There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the EMEA market, we have done it many times before. As your local team we will cut through the complexity and get your products in to the market.

Business Development

Acting as your brand’s sales team, we work to appoint the right partners from our tried and tested network of 100+ distributors based on your product category and strategic objectives. Finding the right distribution partners for your brand is the first step, we then proactively put together and execute a sales strategy through all the contacts we have across 300+ retailers within the EMEA territory.

Account Management

Establishing the right partner network is only the beginning when tackling the EMEA territory. We work closely with each distributor you are listed with, checking in regularly and building sales forecasts, agreeing local marketing initiatives and delivering customer training. We will also consult with you to ensure that your product development roadmap is robust and interesting enough to satisfy retailer and ultimately, consumer demand.


The right online strategy is vital. Not only will it maximise your ecommerce sales it will also support your retail business. Poor customer reviews are as much a problem for retail buyers as they are for consumers. Our expertise ensures your products are well merchandised and optimised for discoverability. And the good news is that with the right strategy, it is possible to sell products online in Europe without the pricing challenges everyone talks about!

Are you ready to launch your products in EMEA?

About Unlock EMEA

Europe's Leading Sales Agency, Driving Growth Online and in Retail Stores
We create long lasting foundations for years of profitable growth, online and in stores.

Unlock EMEA is a strategic sales partner to some of the world's most innovative brands. Founded in 2014, our vastly experienced team has a proven track record of supporting early stage companies to scale, fast.

Our dedicated Amazon team can help to make your products available within a matter of days, with world class, highly discoverable listings, combined with smart tactics to drive traffic and generate reviews.

Our vastly experienced retail team can help you to define the correct placement strategy and negotiate the best possible terms for supply, via a tried and tested distribution network. Perhaps you want to be in airports, Apple channels, department stores, major chains, or on TV? All of that is possible, with doors wide open.

We help to create a strategy where the best partner network is appointed, depending on your product category and key objectives. Once the strategy is agreed we support in all stages of execution including directing all important retail meetings as a brand representative.


Paul McCafferty

Managing Director

Rob Sparrow

Business Unit Director – Online

Charles Kennard

Commercial Director

Sarah Gervais

Business Development Director

Daniel Pountney

Business Development Manager

Ruhel Uddin

Business Development Manager

Darren Payton

Trading Director

Jenny Hudson

Office Manager

Jenny Dalton

Brand Development Manager

what some of our partners have to say

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If you have questions or would simply like to chat further, please get in touch