EUrope's leading
Sales agency

What We Do

A comprehensive service to scale your business in EMEA


Before entering a new market it is critical that you are prepared. There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the EMEA market, we have done it many times before. As your local team we will cut through the complexity and get your products on to retail shelves.

Business Development

Acting as your brand’s sales team, we work to appoint the right partners from our tried and tested network of 100+ distributors based on your product category and strategic objectives. Finding the right distribution partners for your brand is the first step, we then proactively put together and execute a sales strategy through all the contacts we have across 300+ retailers within the EMEA territory.

Account Management

Establishing the right partner network is only the beginning when tackling the EMEA territory. We work closely with each distributor you are listed with, checking in regularly and building sales forecasts, agreeing local marketing initiatives and delivering customer training. We will also consult with you to ensure that your product development roadmap is robust and interesting enough to satisfy retailer and ultimately, consumer demand.


The right online strategy is vital. Not only will it maximise your ecommerce sales it will also support your retail business. Poor customer reviews are as much a problem for retail buyers as they are for consumers. Our expertise ensures your products are well merchandised and optimised for discoverability. And the good news is that with the right strategy, it is possible to sell products online in Europe without the pricing challenges everyone talks about!

Are you ready to launch your products in EMEA?

About Unlock EMEA

Your team in Europe and the Middle East
A smart and cost effective alternative to hiring your own team

Unlock EMEA is a strategic sales partner to some of the world's most innovative consumer electronics brands. Founded in 2014, our vastly experienced team has a proven track record of supporting early stage tech companies to scale, fast.

Due to consolidation, we have a landscape in the consumer electronics channel where value added distributors are few and far between. Large distributors with retail doors open, are usually not effective at building brands, while smaller distributors struggle to scale.

We help to create a strategy where the best partner network is appointed, depending on your product category and key objectives. Once the strategy is agreed we support in all stages of execution including directing all important retail meetings as a brand representative.


Sarah Gervais

Business Development Director

Charles Kennard

Commercial Director

Daniel Pountney

Business Development Manager

Ruhel Uddin

Business Development Manager

Darren Payton

Trading Director

Jenny Hudson

Office Manager

Jenny Dalton

Brand Development Manager

Rob Sparrow

Business Unit Director – Online

Paul McCafferty

Managing Director

Book your free consultation with one of our Executive team

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If you have questions or would simply like to chat further, please get in touch