What We Do
Before entering a new market it is critical that you are prepared. There may be different rates of VAT to consider, specific channel margin requirements, local certifications as well as packaging (and app) translations. Although it may be your first time launching in the EMEA market, we have done it many times before. As your local team we will cut through the complexity and get your products on to retail shelves.
Acting as your brand’s sales team, we work to appoint the right partners from our tried and tested network of 100+ distributors based on your product category and strategic objectives. Finding the right distribution partners for your brand is the first step, we then proactively put together and execute a sales strategy through all the contacts we have across 300+ retailers within the EMEA territory.
Establishing the right partner network is only the beginning when tackling the EMEA territory. We work closely with each distributor you are listed with, checking in regularly and building sales forecasts, agreeing local marketing initiatives and delivering customer training. We will also consult with you to ensure that your product development roadmap is robust and interesting enough to satisfy retailer and ultimately, consumer demand.
The right online strategy is vital. Not only will it maximise your ecommerce sales it will also support your retail business. Poor customer reviews are as much a problem for retail buyers as they are for consumers. Our expertise ensures your products are well merchandised and optimised for discoverability. And the good news is that with the right strategy, it is possible to sell products online in Europe without the pricing challenges everyone talks about!
About Unlock EMEA
Unlock EMEA is a strategic sales partner to some of the world's most innovative consumer electronics brands. Founded in 2014, our vastly experienced team has a proven track record of supporting early stage tech companies to scale, fast.
Due to consolidation, we have a landscape in the consumer electronics channel where value added distributors are few and far between. Large distributors with retail doors open, are usually not effective at building brands, while smaller distributors struggle to scale.
We help to create a strategy where the best partner network is appointed, depending on your product category and key objectives. Once the strategy is agreed we support in all stages of execution including directing all important retail meetings as a brand representative.
It’s the 30th October and it feels like I’ve only just had the chance to catch my breath after a very busy period for our business. So I wanted to take the opportunity to publicly thank our brands, partners and of course our team for all their help and support through IFA and the subsequent Read more about Thank you[…]
The team at Unlock EMEA is excited to announce a new partnership with French start up Redison in which Unlock EMEA are providing sales representation in EMEA. Redison’s innovative Senstroke range of products is a revolutionary solution that lets you play the drums anywhere, anytime and without annoying the neighbours! Created by drummers, for drummers, Read more about Drumroll please… Unlock EMEA Providing EMEA Sales Representation to Redison[…]
What is IFA? IFA (Internationale Funkausstellung Berlin) is an annual industrial exhibition that takes place in Berlin, Germany. It is one of the oldest industrial exhibitions in Germany, having started in 1924. Over 240,000 visitors from 100 countries attend the event making it Europe’s biggest. And it’s one of the leading trade shows in the Read more about Why IFA is important for your Consumer Electronics brand[…]
Iconic American brand ‘Killer Concepts’ has announced its plans to expand into Europe through a dual collaboration with innovative logistics company ‘TBM Solution’ and strategic sales partner Unlock EMEA. The alliance results in the European market gaining full access to the vastly popular Killer Concepts range. The US company, famed for its top selling mobile phone Read more about This Little Piggy Goes To Market[…]
We are delighted to announce Pause Ljud & Bild and Verkkokauppa as the latest additions to the growing list of retailers contributing to the phenomenal success of nura. For any queries on nura, please contact Sarah Gervais
According to the Guardian, 77% of people still take handwritten notes on paper. Boogie Board tablets offer a natural writing experience, never need charging and can be a cost-effective alternative to pen and paper, in a number of environments. We are delighted to announce that Boogie Board is now available in Mothercare Boogie Board eWriters Read more about Boogie Board arrives at Mothercare[…]
Great news… nura is on the express pod in Dixons Travel at Heathrow Terminal 5 for all of April. We will have demonstrators in store Thursdays – Saturdays, so if you’re travelling by please call in for a demo! http://www.nuraphone.com/
According to accounting firm KPMG over 140 countries have a goods and services, or (value added) tax system. If you’re thinking of launching in Europe, the Middle East and Africa, it’s important to have some understanding of the regulations on VAT and the impact on your sales and pricing structure. This article is designed to Read more about Introduction to VAT in Europe[…]
We are delighted to announce a European sales partnership with Kent Displays, manufacturer of the award winning Boogie Board products, in which we will provide full sales representation for Europe. Kent Displays, headquartered in Kent, Ohio is a global leader of a unique eWriter display technology. It has expertise in research, development, roll to roll Read more about European Sales Partnership with Kent Displays[…]
We are delighted to announce the extension of our partnership with nonda to provide sales representation in Europe, the Middle East and Africa. Bringing today’s technology to yesterday’s car, nonda manufactures premium connected car products. Their app-enabled devices are improving the lives of car drivers around the world and bringing advanced technology to everyone, Read more about EMEA Sales Representation for nonda[…]
The team at Unlock EMEA are delighted to announce a strategic sales partnership with Satechi. Founded in 2005 with their headquarters in San Diego, Satechi’s single mission is to help you live your life efficiently. Their sleek line of audio, Bluetooth, smart phone, tablet, camera, and office accessories make sure you stay connected in the most Read more about New Strategic Sales Partnership with Satechi[…]
On 23rd December 2014 Warren Hudson founded Thorncrest EMEA Limited. His ambition was to create the default sales consultancy business for innovative consumer electronics brands looking to launch in Europe, the Middle East and Africa. Fast forward a little over two years and Thorncrest, now trading as Unlock EMEA, is a team of 10 people Read more about In the Beginning…[…]