Drumroll please… Unlock EMEA Providing EMEA Sales Representation to Redison

The team at Unlock EMEA is excited to announce a new partnership with French start up Redison in which Unlock EMEA are providing sales representation in EMEA.

senstroke on table with cushion drumming pad and smartphone app

Redison’s innovative Senstroke range of products is a revolutionary solution that lets you play the drums anywhere, anytime and without annoying the neighbours! Created by drummers, for drummers, these innovative products use Bluetooth connected sensors that attach to any pair of drumsticks and connect with your smartphone or tablet allowing you to practise on the go.

The team are already talking to a number of retailers and distributors in key markets across the region to bring this product into retail in time for the holiday season. We have started with an exciting partnership with Conran Shop (who have a great concession in Selfridges) and have another exciting partnership with a UK premium retailer to announce in the coming days. Contract discussions are already underway with German, Middle East and Nordic distribution partners.

See for yourself! This YouTube clip features one of the most prolific drummers on the platform where he plays the drums… on a banana using Senstroke!

Paul McCafferty Managing Director said “As soon as we saw the Senstroke products we wanted to get involved in helping them build a whole new category of products to help budding musicians.”

For Redison ranging enquiries, please email daniel@redison.com

At this time of year it’s full steam ahead for Unlock EMEA! After a very successful IFA trade show we’re maximising exposure in retail for all our client’s products in preparation for the busiest time of the year. Although Q4 is already underway, if you have the right contacts, have inventory available and can move quickly there are still retail opportunities available.

If our would like to find out more about Unlock EMEA please get in touch through our Contact Us page.

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