Unlocking Paperlike's Potential in Retail
By early 2020 Paperlike was already a very successful business. The team had the foresight to partner with enthusiastic product evangelists. These YouTubers and social media influencers really helped. Sales on Amazon and on the Paperlike website across Europe were strong. However they wanted to be in retail. They knew if they could secure placement in the right stores, sales would accelerate generating greater brand awareness. What mattered most was that the retail business did not disrupt their existing channels.
Like many startups Paperlike had a dilemma.
- How do we launch in retail with limited resources?
- How long will it take to recruit the right person or team?
- How much will it cost?
- Who are the right distribution partners?
- And in the meantime, could one of our competitors beat us to it?
In spite of the global pandemic keeping large numbers of stores closured we were able to deliver some great results.
Paperlike is now available in: