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Becoming a Successful Brand in Europe
Becoming a successful brand is really hard work. Add in international growth with fragmented and decentralised markets and the task becomes even more complicated. For

What a Difference a Year Makes!
This time last year, the Unlock EMEA team were in Las Vegas waking up to their final day at CES, the world’s biggest technology conference.


Dan shares his top tips for selling to retail in the midst of a pandemic

Jamstik and Senstroke now available in Argos
Make some noise for our recent product placements in Argos! Who hasn’t dreamed of being a rockstar, shredding a most excellent guitar solo or crashing

Keeping you focused, entertained and educated during lockdown!
As I write this the UK is in its 6th week of lockdown with significant restrictions on movement still in place. Since many more people

What is the right Amazon strategy in Europe?
One of the most important discussions we have with our clients is about the right Amazon strategy in Europe. Some may already be selling on

Unlock EMEA Expanding the Team
We’re delighted to announce the continued expansion of our business with the addition of three new members to the Unlock team. Rob Sparrow joins us

Thank you
It’s the 30th October and it feels like I’ve only just had the chance to catch my breath after a very busy period for our

Drumroll please… Unlock EMEA Providing EMEA Sales Representation to Redison
The team at Unlock EMEA is excited to announce a new partnership with French start up Redison in which Unlock EMEA are providing sales representation

Why IFA is important for your Consumer Electronics brand
What is IFA? IFA (Internationale Funkausstellung Berlin) is an annual industrial exhibition that takes place in Berlin, Germany. It is one of the oldest industrial

This Little Piggy Goes To Market
Iconic American brand ‘Killer Concepts’ has announced its plans to expand into Europe through a dual collaboration with innovative logistics company ‘TBM Solution’ and strategic sales

New Retailers for nura
We are delighted to announce Pause Ljud & Bild and Verkkokauppa as the latest additions to the growing list of retailers contributing to the phenomenal

Boogie Board arrives at Mothercare
According to the Guardian, 77% of people still take handwritten notes on paper. Boogie Board tablets offer a natural writing experience, never need charging and

nuraphone Launches in Dixons Travel
Great news… nura is on the express pod in Dixons Travel at Heathrow Terminal 5 for all of April. We will have demonstrators in store

Introduction to VAT in Europe
According to accounting firm KPMG over 140 countries have a goods and services, or (value added) tax system. If you’re thinking of launching in Europe,

European Sales Partnership with Kent Displays
We are delighted to announce a European sales partnership with Kent Displays, manufacturer of the award winning Boogie Board products, in which we will provide

EMEA Sales Representation for nonda
We are delighted to announce the extension of our partnership with nonda to provide sales representation in Europe, the Middle East and Africa. Bringing today’s